Banyan Group Plans 100-Day Fest for 100th Hotel Milestone

Singapore-based Banyan Group is staging 100 days of celebrations to welcome its upcoming 100th hotel opening, offering travelers limited-time perks worldwide. SINGAPORE — A brand that began with a single hideaway in Phuket nearly three decades ago is preparing to notch its century mark. Banyan Group, whose portfolio spans multiple boutique and luxury flags, will launch “100 Days of Celebrations” to salute the opening of its 100th property later this year, according to a press release by Banyan Group. The hospitality company says the campaign is both a thank-you to repeat guests and an invitation to new travelers to discover its widening footprint. Between day one of the program and the official ribbon-cutting for the yet-to-be-revealed hotel, resorts and city properties across the network will roll out limited-time experiences, collectible merchandise and sustainability drives designed to “give back to the places we call home,” the group explained.

A global countdown to hotel No. 100

Reaching triple-digit property status puts Banyan Group in rarified air among independent hospitality players. While the company has not disclosed the exact debut date or destination for the milestone opening, the press release confirms three points that shape the coming festivities:

• Duration: 100 consecutive days of brand-wide events and offers.
• Scope: Activation across every operating Banyan Group hotel, resort, residence and spa.
• Focus: Community engagement, cultural immersion and traveler rewards.

Guests reserving stays during the celebration window will find themed welcome amenities, anniversary spa rituals and chef-led dinners that reinterpret the founding property’s Thai heritage. A number of hotels will also plant 100 trees in nearby mangrove forests or urban parks to underscore the brand’s long-standing sustainability pledge.

Perks travelers can expect

While individual properties are still finalizing lineups, the press release outlines several benefit categories:

• Priority room upgrades for the first 100 check-ins on launch day.
• Pop-up night markets featuring artisans from within a 100-kilometer radius of each hotel.
• Commemorative spa treatments priced at SGD 100 or the local-currency equivalent.
• Limited-edition keepsakes such as hand-stamped passport covers crafted from up-cycled leather.
• Digital badges within the Banyan Group app that unlock future rate discounts.

One centerpiece promotion, dubbed “100 Moments,” encourages guests to share photos of on-property experiences on social media. Selected images will appear in a traveling gallery that hops from hotel to hotel as the countdown progresses.

Banyan Group’s evolving portfolio

Although Banyan Group is best known for its flagship Banyan Tree resorts, today’s collection encompasses multiple lifestyle labels, wellness retreats and urban sanctuaries. The forthcoming 100th opening will join a pipeline that the company says includes “double-digit” additional hotels slated for 2025 and beyond. Specific pipeline numbers and geographic breakdowns were not specified in the release. The group’s expansion has been accompanied by a sharpened focus on regenerative tourism—projects that attempt to leave host communities better than they were found. Over the 100-day celebration, each hotel must log at least one local initiative that meets Banyan Group’s sustainability scorecard, whether that involves plastic-waste elimination, coral-reef restoration or indigenous-craft partnerships.

Roots in conservation

When founders first broke ground on Banyan Tree Phuket in 1994, the land was a spent tin mine scarred by decades of extraction. Rehabilitation of that parcel ultimately informed the environmental ethos that sits at the heart of the brand today. By tying the 100-hotel milestone to actions such as tree-planting, Banyan Group is drawing a direct line back to its origin story.

Itineraries worth plotting around the festivities

Because nearly every Banyan Group flag participates, travelers can weave the celebration into long-planned vacations or fast getaways:

• Bangkok, Thailand: Book a riverside suite and join a private long-tail boat cruise revealing 100 hidden shrines along the Chao Phraya.
• Marseille, France: Sip a Provencal rosé flight featuring 100-year-old vines, paired with Mediterranean tapas on the rooftop bar.
• Marrakech, Morocco: Enroll in a courtyard workshop that teaches 100 Moroccan Arabic phrases, then practice bargaining in the souks.
• Alula, Saudi Arabia: Join guides for a nighttime stargazing session tracking 100 constellations visible in the desert sky.
• Krabi, Thailand: Paddle a kayak through mangroves where hotel staff have pledged to plant 100 saplings during the countdown.

Tips for travelers

• Book early: Because some perks are limited to the first 100 guests, locking in dates as soon as inventory opens is wise.
• Leverage the app: Register your stay in the Banyan Group mobile app to collect digital badges and streamline dine-around reservations.
• Pack for purpose: Several properties will host beach or reef clean-ups; quick-dry footwear and sun sleeves can be handy.
• Track the tree tally: The brand says it will publish a live counter showing the number of saplings planted in real time—insight that nature-minded travelers may find motivating.

Frequently asked questions

When do the 100 days start?

[Not specified in release]

Where will the 100th hotel open?

[Not specified in release]—the company has teased that it will be in a “new frontier market” for the brand.

Do I need to be staying during the countdown to earn perks?

Most offers require an in-house reservation, but community events such as the artisan markets are open to day visitors.

Is there a cost to plant a tree?

No. The reforestation initiatives are funded by Banyan Group and partner NGOs.

Will Banyan Group properties honor loyalty program redemptions during the campaign?

The press release indicates that blackout dates will be minimal, but members should check individual property rules.

Looking ahead

The company projects that by late 2025 its room count will grow well beyond today’s inventory—an ambitious target at a time when labor shortages and supply-chain snags continue to challenge the hotel sector. Yet Banyan Group appears confident that marrying expansion with social impact will resonate with travelers eager for purpose-driven experiences. “The journey to one hundred hotels belongs as much to our guests as it does to us,” group president Ho Kwon Ping said in the release. Whether you choose to catch the countdown at an island-fringed resort, a wellness enclave or an emerging-city outpost, the 100-day fest offers a rare chance to watch a hospitality brand celebrate its past while quite literally planting seeds for its future. — Source: Banyan Group press release