SAN JUAN, Puerto Rico — A platinum-selling reggaeton star may be the unlikeliest of economic development officers, yet Puerto Rico’s recent visitor numbers suggest otherwise. Locals in San Juan say the island’s tourism fortunes have turned a corner—and they credit Benito “Bad Bunny” Ocasio’s blockbuster residency, “No me quiero ir de aquí,” for driving much of the momentum.

San Juan, Puerto Rico — A new “Music Lovers Island Concert Escape” pairs beachfront relaxation with live performances at the San Juan Marriott Resort & Stellaris Casino, according to a press release by San Juan Marriott Resort & Stellaris Casino. Condado’s rhythmic heartbeat just grew louder. Travelers booking the San Juan Marriott Resort & Stellaris Casino can now fold live music into their Caribbean getaway through the property’s newly announced “Music Lovers Island Concert Escape,” according to a press release by San Juan Marriott Resort & Stellaris Casino.

The island is tuning up for a blockbuster summer as Bad Bunny plants a 30-show “No Quiero Irme” residency in his homeland, according to a press release by Discover Puerto Rico. Split between July dates reserved for Puerto Rico residents and August-September performances open to the world, the concert run is expected to send flight searches, hotel bookings, and car-rental reservations soaring.