SEATTLE — A new era in West Coast and Pacific aviation loyalty has arrived in Seattle. Alaska Airlines and Hawaiian Airlines have switched on Atmos Rewards, a shared frequent-flyer program that officially opened to travelers on Oct. 9, 2023, according to a press release by Alaska Airlines.
HawaiianMiles to freeze accounts ahead of Alaska merger
HONOLULU, Hawaii — Frequent-flyer accounts tied to Hawaiian Airlines will go dark for four full days next month, a short blackout meant to pave the way for the carrier’s long-anticipated loyalty merger with Alaska Airlines. For Honolulu-based travelers—and anyone else who holds HawaiianMiles—the window from Sept. 26 to Sept. 30 could feel like an eternity if they are caught unprepared.
Alaska Air begins Seattle–Seoul nonstop flights
Why connect in another city when you can fly straight to South Korea’s vibrant capital? Alaska Airlines is betting West Coast travelers would rather go nonstop, and the carrier will make that possible starting Sept. 12, 2025, with new five-times-weekly service between Seattle–Tacoma International Airport and Seoul Incheon.
Alaska launches unified rewards program and premium card
ANCHORAGE, Alaska — If you rack up Alaska Mileage Plan miles or HawaiianMiles, a sweeping makeover unveiled in Anchorage promises more ways to earn free trips and—eventually—streaming-speed Wi-Fi from gate to gate.
Alaska Airlines adds Starlink WiFi, revamps loyalty perks
Hawaiian Drops Honolulu-Boston, Ending Longest US Flight
HONOLULU, Hawaii — The marathon hop that linked Waikīkī’s surf to Fenway Park’s Green Monster is headed for retirement. Hawaiian Airlines has confirmed through its online booking engine that it will cease nonstop service between Honolulu’s Daniel K.
Alaska Air to fold Mileage Plan into new Atmos Rewards
SEATTLE — Travelers who collect Alaska Airlines Mileage Plan miles for holiday hops up the coast or winter escapes to Hawaii will soon be dealing with a brand-new currency. Alaska Airlines confirmed it will retire Mileage Plan when it combines with HawaiianMiles on Oct. 1, 2025, replacing both programs with a single scheme known as Atmos Rewards, according to a press release by Alaska Airlines.
Alaska Air Adds London, Reykjavik Flights, Debuts New Livery
SEATTLE — West Coast flyers yearning for easier hops across the Atlantic will soon have two new nonstop options from their own backyard. Alaska Airlines has revealed plans to inaugurate daily Seattle-Tacoma International Airport service to both London Heathrow and Reykjavik Keflavik, beginning in spring 2026, along with a sweeping aircraft makeover that replaces its long-familiar tail logo.
Hawaiian Air unveils Sip & Soar Maui staycation sweepstakes
HONOLULU, Hawaii — Neighbor island residents itching for a leisurely getaway to West Maui have a new incentive to pack light and head across the channel.
Merger in Paradise: What’s Next for Hawaiian Airlines’ Iconic Brand Under Alaska Airlines
How the Alaska–Hawaiian Merger Came About
After years of speculation by industry analysts, Alaska Airlines and Hawaiian Airlines announced a $1.9 billion merger agreement on December 3, 2023. The deal saw Alaska Air Group agree to pay $18 per share for Hawaiian – a hefty premium, reflecting Hawaiian’s financial struggles during the pandemic and other setbacks.
