As the slow travel movement gains momentum, a growing number of travelers are embracing the concept of JOMO — the “Joy of Missing Out.” Driven by a desire to disconnect from digital distractions and fast-paced itineraries, this trend is redefining modern travel. On social media, the hashtag #JOMO has surged past 53 million views on TikTok, reflecting widespread interest in more mindful vacation experiences.
Beyond the Medina: Finding Wellness in Morocco’s Timeless Traditions
The scent of mint and earth wafted through the wind as a pretty, wide-eyed Amazigh girl shyly shook my hand.
